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Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising

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References

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1991Controlling Sex and Decency in Advertising around the World

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121 cited

1991Contemporary women′s evaluation of female role portrayals in advertising94 cited

1994Sexuality and Ethics in Advertising: A Research Agenda and Policy Guideline Perspective92 cited

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2003How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires39 cited
2009The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes39 cited
2020Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions37 cited
2014Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness33 cited
2005Women's Responses to Sex in Advertising29 cited
2014Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric28 cited
2021“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe25 cited
2019The effect of female portrayal in advertising on the Palestinian females purchase decision24 cited
2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects20 cited
2022Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness12 cited