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Differing Reactions to Female Role Portrayals in Advertising
13 references·14 citing·36 second hop
Differing Reactions to Female Role Portrayals in Advertising (1993)Differing Reactions to Female Role Portra…Contemporary women′s evaluation of female role portrayals in advertising (1991)Contemporary women′s evaluati…Female nudity in print advertising: An analysis of gender differences in arousal and Ad response (1990)Female nudity in print advert…Taking it Off: Are Models in Magazine Ads Wearing Less? (1988)Taking it Off: Are Models in …Image of women in television advertising (1988)Image of women in television …Defining Feminism: A Comparative Historical Approach (1988)Defining Feminism: A Comparat…Cultural Feminism versus Post-Structuralism: The Identity Crisis in Feminist Theory (1988)Cultural Feminism versus Post…Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements (1986)Sex in Advertising: A Compari…Female Role Portrayals in Advertising and Communication Effectiveness: A Review (1985)Female Role Portrayals in Adv…Trends in Sex Roles in Television Commercials (1979)Trends in Sex Roles in Televi…Sex Role Portrayals in Advertising (1977)Sex Role Portrayals in Advert…Toward a Phenomenology of Feminist Consciousness (1975)Toward a Phenomenology of Fem…Foundations of Behavioral Research (1974)Foundations of Behavioral Res…The image of women in network TV commercials (1972)The image of women in network…A brave new world: embracing sexuality in advertising for apparel (2020)A brave new world: embracing …Consumer Response To Gay And Lesbian Imagery (2016)Consumer Response To Gay And …Male and female attitudes towards stereotypical advertisements: a paired country investigation (2013)Male and female attitudes tow…The Naked Truth (2011)The Naked TruthAn Investigation of Egyptian Consumers’ Attitudes Toward Ethical Issues in Advertising (2011)An Investigation of Egyptian …The Impact of Violence Against Women in Advertisements (2010)The Impact of Violence Agains…Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising (2010)Gender and Personality Driver…A Test of Media Literacy Effects and Sexual Objectification in Advertising (2007)A Test of Media Literacy Effe…Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising (2000)Sexual Liberalism as a Determ…Women' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”? (1999)Women' Studies and Advertisin…An examination of the cross‐cultural female response to offensive sex role portrayals in advertising (1997)An examination of the cross‐c…Contemporary Female Perspectives of Female Role Portrayals in Advertising (1996)Contemporary Female Perspecti…Women and financial services: (1995)Women and financial services:A model to explore the ethics of erotic stimuli in print advertising (1995)A model to explore the ethics…A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Current issues and research in advertising (1978)Female Nudity, Arousal, and Ad Response: An Experimental Investigation (1990)Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)Mere Exposure: Gender Differences in the Negative Effects of Priming a State of Self-Objectification (2004)Advances in Consumer Research (2025)Conflict, arousal, and curiosity. (1960)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Toward a consensual structure of mood. (1985)Applications of evolutionary psychology in marketing (2000)THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising (2004)Gender‐related reactions to gratuitous sex appeals in advertising (2007)A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)Sex role messages in television commercials: An update (1989)Is advertising a barrier to male movement toward gender change? (2010)The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000 (2010)The Impact of Television Advertising: Learning Without Involvement (1965)Self-schemata and processing information about the self. (1977)Men's and women's responses to sex role portrayals in advertisements (2004)Theorising Patriarchy (1989)Freire and a Feminist Pedagogy of Difference (1991)Emotions and Teacher Identity: A poststructural perspective (2003)Teacher efficacy: capturing an elusive construct (2001)Validation Guidelines for IS Positivist Research (2004)The Delphi Technique: Making Sense of Consensus (2020)Separate Roads to Feminism (2003)Feminism and the Women's Movement: A Global Perspective (2007)Neoliberalising Feminism (2014)Law's Power, the Sexed Body, and Feminist Discourse (1990)Perceiving and Responding to the Personal/Group Discrimination Discrepancy (1999)Stigma Consciousness at Work (2005)Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Uses of Sex Appeals in Prime-Time Television Commercials (1998)Bones, body parts, and sex appeal: An analysis of #thinspiration images on popular social media (2015)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)
this work references cited by second hop

References

  • 1974Foundations of Behavioral Research7,346 cited
  • 1988Cultural Feminism versus Post-Structuralism: The Identity Crisis in Feminist Theory1,488 cited
  • 1988Defining Feminism: A Comparative Historical Approach566 cited
  • 1972The image of women in network TV commercials206 cited
  • 1977Sex Role Portrayals in Advertising174 cited
  • 1986Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements173 cited
  • 1990Female nudity in print advertising: An analysis of gender differences in arousal and Ad response161 cited
  • 1979Trends in Sex Roles in Television Commercials150 cited
  • 1988Taking it Off: Are Models in Magazine Ads Wearing Less?143 cited
  • 1975Toward a Phenomenology of Feminist Consciousness122 cited
  • 1985Female Role Portrayals in Advertising and Communication Effectiveness: A Review111 cited
  • 1988Image of women in television advertising100 cited
  • 1991Contemporary women′s evaluation of female role portrayals in advertising94 cited

Cited by

  • 2000Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising62 cited
  • 2010The Impact of Violence Against Women in Advertisements

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50 cited
  • 1997An examination of the cross‐cultural female response to offensive sex role portrayals in advertising50 cited
  • 1995A model to explore the ethics of erotic stimuli in print advertising50 cited
  • 2007A Test of Media Literacy Effects and Sexual Objectification in Advertising45 cited
  • 1996Contemporary Female Perspectives of Female Role Portrayals in Advertising42 cited
  • 2016Consumer Response To Gay And Lesbian Imagery41 cited
  • 1995Women and financial services:40 cited
  • 2011The Naked Truth36 cited
  • 2010Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising32 cited
  • 2020A brave new world: embracing sexuality in advertising for apparel26 cited
  • 2013Male and female attitudes towards stereotypical advertisements: a paired country investigation26 cited
  • 1999Women' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”?23 cited
  • 2011An Investigation of Egyptian Consumers’ Attitudes Toward Ethical Issues in Advertising17 cited