Women' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”?

Abstract

Given the stream of response studies concerning women's perceptions of female role portrayals and the apparent phenomenon of feminist consciousness raising in our society, the current experimental study evaluates whether brief exposure to “consciousness raising stimuli” can have a significant effect after carefully checking for demand artifacts as well as framing and priming effects. The results have profound implications for advertising strategists trying to “hit a moving target” with their female role depictions in ads.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 23 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.