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Douglas L. MacLachlan

21 works· latest 2011· 1 institutionscluster: provisional

h-index18

i1019

Citations3,187

Works here21

Most cited in this library

Responsive and Proactive Market Orientation and New‐Product Success*2004 · 1,465 citations
AD SKEPTICISM: The Consequences of Disbelief2005 · 544 citations
Effect of risk management strategy on NPD performance2008 · 226 citations
Disseminative capacity, organizational structure and knowledge transfer2009 · 113 citations
Total market orientation, business performance, and innovation2000 · 109 citations

Works

21 shown

Improved response modeling based on clustering, under-sampling, and ensemble

Expert Systems with Applications·2011·3 authors

24citations

New product pricing strategy under customer asymmetric anchoring

International Journal of Research in Marketing·2011·3 authors·Open access

20citations

Semi-Supervised Response Modeling

Journal of Interactive Marketing·2009·5 authors

25citations

Disseminative capacity, organizational structure and knowledge transfer

Expert Systems with Applications·2009·3 authors

113citations

Absorptive and disseminative capacity: Knowledge transfer in intra-organization networks☆

Expert Systems with Applications·2009·3 authors

101citations

A consumer‐based view of multi‐channel service

Journal of service management·2009·2 authors

67citations

Effect of risk management strategy on NPD performance

Technovation·2008·3 authors

The Preference Performance Gap Model

Oxford University Research Archive (ORA) (University of Oxford)·2007·3 authors·other

0citations

Interaction fluency: a customer performance measure of multichannel service

International Journal of Productivity and Performance Management·2006·2 authors

41citations

AD SKEPTICISM: The Consequences of Disbelief

Journal of Advertising·2005·3 authors

544citations

Response models based on bagging neural networks

Journal of Interactive Marketing·2005·3 authors

107citations

Responsive and Proactive Market Orientation and New‐Product Success*

Journal of Product Innovation Management·2004·3 authors

1,465citations

Total market orientation, business performance, and innovation

Marketing Science Institute eBooks·2000·3 authors·book

109citations

Ecological validation of alternative customer-based brand strength measures

International Journal of Research in Marketing·1995·1 author

50citations

Application of a multi-generation diffusion model to milk container technology

Technological Forecasting and Social Change·1995·2 authors·Open access

76citations

Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor

Journal of Consumer Research·1994·2 authors

63citations

Social Distance and Shopping Behavior

Journal of the Academy of Marketing Science·1990·2 authors

60citations

Product Familiarity, Information Processing, and Country-Of-Origin Cues

ACR North American Advances·1989·3 authors

46citations

Market Segmentation with Multivariate Aid

Journal of Marketing·1981·2 authors

34citations

Temporal Links Between Preference and Perception

ACR North American Advances·1981·2 authors

2citations

A Model of Intermediate Market Response

Journal of Marketing Research·1972·1 author

14citations