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Ecological validation of alternative customer-based brand strength measures · Study

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ArticleEcological validation of alternative customer-based brand strength measures

Douglas L. MacLachlan1995

Article1995

Ecological validation of alternative customer-based brand strength measures

Douglas L. MacLachlan

50 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Economic and Environmental Valuation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Managing Brand Equity 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1989MANAGING BRAND EQUITY 1993Measuring brand value with scanner data 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology 1991Brand Equity: A Perspective on its Meaning and Measurement 1993The equalization price: A measure of consumer-perceived brand equity

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2010The moderating effect of brand strength in manufacturer–reseller relationships 2002Markenpersönlichkeit als Determinante von Markenloyalität 2014Evolución y caracterización de los modelos de Brand Equity 2013Diagnosing service brand strength: customer-dominant brand relationship mapping 2021Antecedents and consequences of brand citizenship behavior in private higher education institutions 2012Design and Delivery of New Product Preannouncement Messages

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2001Le capital marque: proposition d'une mesure individuelle et essai de validationarticle · 7 shared references 2008Measuring Customer Based Brand Equity Using Hierarchical Bayes Methodologyarticle · 7 shared references 2005An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sourcesarticle · 6 shared references 1993Brand equity: Snark or boojum?article · 6 shared references 1995Does an absence of brand equity generalize across product classes?article · 6 shared references 2008Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialabilityarticle · 6 shared references

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Year1995

Typearticle

Published1995-11-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations50

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(94)00022-4

openalex_workW2089523142

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