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Ecological validation of alternative customer-based brand strength measures

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References

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2002Markenpersönlichkeit als Determinante von Markenloyalität40 cited
2014Evolución y caracterización de los modelos de Brand Equity36 cited
2005Markenbewertung: State-of-the-Art32 cited
2013Diagnosing service brand strength: customer-dominant brand relationship mapping

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2021Antecedents and consequences of brand citizenship behavior in private higher education institutions19 cited

2012Design and Delivery of New Product Preannouncement Messages17 cited

2014Brand recognition in television advertising: The influence of brand presence and brand introduction16 cited

2018Old Names Meet the New Market: An Ethnographic Study of Classic Brands in the Foodservice Industry in Shantou, China14 cited

2018Strong Brand From Consumers’ Perspective: A Cross-Cultural Study13 cited

2008Branding, brand equity, and brand extensions12 cited