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Kent Nakamoto · Study
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Author
Kent Nakamoto
19 works
· latest 2008
· 5 institutions
cluster: provisional
Works
19 shown
Understanding the Role of Consumer Motivation and Salesperson Behavior in Inducing Positive Cognitive and Emotional Responses During a Sales Encounter
The Journal of Marketing Theory and Practice
·
2008
·
2 authors
37
citations
How do enhanced and unique features affect new product preference? The moderating role of product familiarity
Journal of the Academy of Marketing Science
·
2007
·
2 authors
124
citations
The Effects of Price Discount and Product Complementarity on Consumer Evaluations of Bundle Components
The Journal of Marketing Theory and Practice
·
2007
·
3 authors
73
citations
Understanding the mechanism and determinants of compromise effects
Psychology and Marketing
·
2005
·
3 authors
105
citations
The shielding effects of brand image against lower quality countries-of-origin in global manufacturing
Journal of Business Research
·
2003
·
3 authors
91
citations
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons
Journal of Marketing Research
·
2002
·
3 authors
336
citations
Price Perceptions: a Cross-National Study Between American and Chinese Young Consumers
ACR North American Advances
·
2001
·
2 authors
49
citations
Readings on market-driving strategies : towards a new theory of competitive advantage
Addison-Wesley eBooks
·
1997
·
3 authors
·
book
25
citations
Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies
Journal of Consumer Psychology
·
1996
·
2 authors
31
citations
Reflections on "Consumer Preference Formation and Pioneering Advantage"
Journal of Marketing Research
·
1994
·
2 authors
106
citations
Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes
Journal of Marketing Research
·
1994
·
3 authors
445
citations
Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes
Journal of Marketing Research
·
1994
·
3 authors
194
citations
Structure, Cooperation, and the Flow of Market Information
Journal of Consumer Research
·
1993
·
2 authors
424
citations
Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity
Marketing Science
·
1991
·
2 authors
18
citations
Competitive Strategies for Late Entry into a Market with a Dominant Brand
Management Science
·
1990
·
2 authors
136
citations
Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies
ACR North American Advances
·
1990
·
3 authors
62
citations
Consumer Preference Formation and Pioneering Advantage
Journal of Marketing Research
·
1989
·
2 authors
943
citations
Market Pioneering, Learning, and Preference
·
1988
·
2 authors
26
citations
Alternatives to information processing in consumer research New perspectives on old controversies
International Journal of Research in Marketing
·
1987
·
1 author
15
citations