SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies · Study

ArticleShelves

ArticleProduct Category Perceptions, Elaborative Processing and Brand Name Extension Strategies

Dipankar Chakravarti1990

Article1990

Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies

Dipankar Chakravarti · Deborah J. MacInnis · Kent Nakamoto

62 citations·0/0 files stored·ACR North American Advances

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 62 citations exist upstream.

Cited by

1999Effects of Technological Hierarchy on Brand Extension Evaluations 2005Consumers’ evaluation of brand portfolios 2011Co-Branding Internationally: Everyone Wins?2003Erfolgsfaktoren von Markentransfers 2017Impact of point-of-purchase olfactory cues on purchase behavior 2006Toward a Product-Proliferation Theory of Entry Barriers 2021The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity 2015Impact of Brand Awareness and Loyalty on Brand Equity

Details

Year1990

Typearticle

Published1990-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations62

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

openalex_workW2409073427

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.