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Deborah J. MacInnis · Study
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Author
Deborah J. MacInnis
69 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0001-5868-9785
Works
60 shown
Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
Journal of Marketing
·
2020
·
3 authors
·
Open access
71
citations
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
Journal of Marketing
·
2019
·
8 authors
·
Open access
156
citations
A Framework for Conceptual Contributions in Marketing
Edward Elgar Publishing eBooks
·
2019
·
1 author
·
chapter
581
citations
Creating Cultural Meaning in Products and Brands: A Psychological Perspective
Journal of Consumer Psychology
·
2019
·
3 authors
20
citations
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
Journal of Marketing
·
2019
·
4 authors
495
citations
How to successfully introduce logo redesigns
Journal of Brand Management
·
2018
·
3 authors
19
citations
Brand-self connections and brand prominence as drivers of employee brand attachment
AMS Review
·
2018
·
4 authors
·
Open access
49
citations
Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals
Journal of the Association for Consumer Research
·
2018
·
5 authors
101
citations
Introduction to the Special Issue: Brand Relationships, Emotions, and the Self
Journal of the Association for Consumer Research
·
2018
·
2 authors
·
editorial
39
citations
Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
Journal of Marketing
·
2017
·
3 authors
97
citations
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
Journal of Consumer Psychology
·
2017
·
2 authors
·
Open access
445
citations
Brand Admiration: Building A Business People Love
·
2016
·
3 authors
57
citations
Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice
Journal of the Association for Consumer Research
·
2016
·
3 authors
·
Open access
22
citations
Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice.
Journal of Experimental Psychology Applied
·
2015
·
3 authors
·
Open access
16
citations
Handbook of Brand Relationships
Routledge eBooks
·
2014
·
3 authors
·
book
134
citations
Research Directions on Strong Brand Relationships
·
2014
·
3 authors
20
citations
Strategic benefits of low fit brand extensions: When and why?
Journal of Consumer Psychology
·
2014
·
4 authors
·
Open access
75
citations
The role of hope in financial risk seeking.
Journal of Experimental Psychology Applied
·
2014
·
4 authors
24
citations
“Brands as Intentional Agents”: Questions and extensions
Journal of Consumer Psychology
·
2012
·
1 author
55
citations
A Framework for Conceptual Contributions in Marketing
Journal of Marketing
·
2011
·
1 author
1,538
citations
A Framework for Conceptual Contributions in Marketing
SSRN Electronic Journal
·
2011
·
1 author
·
preprint
·
Open access
110
citations
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Journal of Marketing
·
2010
·
5 authors
·
Open access
2,294
citations
Differentiating the Psychological Impact of Threats to Hope and Hopefulness
ACR North American Advances
·
2010
·
3 authors
3
citations
The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies
Journal of Consumer Research
·
2009
·
2 authors
256
citations
Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context
Journal of Consumer Psychology
·
2009
·
3 authors
117
citations
Brand Attachment and a Strategic Brand Exemplar
Edward Elgar Publishing eBooks
·
2008
·
3 authors
·
chapter
25
citations
Brand Attachment: Constructs, Consequences, and Causes
Foundations and Trends® in Marketing
·
2008
·
3 authors
·
Open access
161
citations
Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume
Foundations and Trends® in Marketing
·
2007
·
2 authors
·
Open access
49
citations
Threats to Hope: Effects on Reasoning about Product Information
Journal of Consumer Research
·
2007
·
2 authors
78
citations
Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations
Journal of Consumer Research
·
2007
·
3 authors
65
citations
Brand Attachment and Management of a Strategic Brand Exemplar
SSRN Electronic Journal
·
2007
·
3 authors
·
preprint
·
Open access
29
citations
What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct
Journal of Consumer Research
·
2006
·
2 authors
·
Open access
238
citations
Losers, Winners and Biased Trades
SSRN Electronic Journal
·
2006
·
3 authors
·
preprint
·
Open access
5
citations
What to Say When: Advertising Appeals in Evolving Markets
SSRN Electronic Journal
·
2006
·
4 authors
·
preprint
·
Open access
38
citations
Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?
SSRN Electronic Journal
·
2006
·
4 authors
·
preprint
·
Open access
37
citations
Beyond Attitudes: Attachment and Consumer Behavior
·
2006
·
3 authors
·
Open access
189
citations
Spotlight on Affect: Affect and Affective Forecasting in Impulse Control
Journal of Consumer Psychology
·
2006
·
2 authors
·
Open access
71
citations
Threats to Hope and Motivated Reasoning of Product Information
SSRN Electronic Journal
·
2006
·
2 authors
·
preprint
·
Open access
3
citations
Losers, Winners, and Biased Trades
Journal of Consumer Research
·
2005
·
3 authors
104
citations
The brand attitude formation process of emotional and informational ads
Journal of Business Research
·
2005
·
2 authors
312
citations
Practice Prize Reports
Marketing Science
·
2005
·
7 authors
33
citations
Les liens attachants : Mesurer la force de l'attachement émotionnel des consommateurs à la marque
Recherche et Applications en Marketing (French Edition)
·
2005
·
3 authors
34
citations
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Journal of Consumer Psychology
·
2005
·
3 authors
2,713
citations
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
ACR North American Advances
·
2005
·
3 authors
17
citations
The Concept of Hope and its Relevance to Product Evaluation and Choice
Journal of Marketing
·
2004
·
2 authors
·
Open access
317
citations
Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences
International Journal of Internet Marketing and Advertising
·
2004
·
2 authors
·
Open access
19
citations
Generating Competitive Intelligence in Organizations
Journal of Market-Focused Management
·
2002
·
3 authors
·
Open access
125
citations
Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
Journal of Marketing Research
·
2002
·
3 authors
149
citations
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
ACR North American Advances
·
2002
·
3 authors
23
citations
What to Say When: Advertising Appeals in Evolving Markets
Journal of Marketing Research
·
2001
·
4 authors
289
citations
Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
Journal of Marketing Research
·
2000
·
3 authors
315
citations
Social Comparisons of Possessions: When It Feels Good and When It Feels Bad
CSUN ScholarWorks (California State University, Northridge)
·
2000
·
3 authors
·
Open access
24
citations
Reputation Management as a Motivation for Sales Structure Decisions
Journal of Marketing
·
1999
·
3 authors
·
Open access
390
citations
Enhancing Brand Awareness Through Brand Symbols
ACR North American Advances
·
1999
·
2 authors
74
citations
Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude
Journal of Business Research
·
1998
·
3 authors
406
citations
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Journal of Consumer Research
·
1997
·
2 authors
291
citations
Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?
Journal of Advertising Research
·
1995
·
1 author
34
citations
Focal and Emotional Integration: Constructs, Measures, and Preliminary Evidence
Journal of Advertising
·
1993
·
2 authors
46
citations
The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function
Journal of Advertising
·
1992
·
3 authors
21
citations
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Journal of Marketing
·
1991
·
3 authors
988
citations