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A Framework for Conceptual Contributions in Marketing · Study

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PreprintA Framework for Conceptual Contributions in Marketing

Deborah J. MacInnis2011

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Preprintgreen2011

A Framework for Conceptual Contributions in Marketing

Deborah J. MacInnis

110 citations·0/0 files stored·SSRN Electronic Journal

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1979A Paradigm for Developing Better Measures of Marketing Constructs 1988Possessions and the Extended Self 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1980Feeling and thinking: Preferences need no inferences.2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1986Communication and Persuasion

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Details

Year2011

Typepreprint

Published2011-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations110

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.2139/ssrn.1845968

openalex_workW2217375313

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