Reflections on "Consumer Preference Formation and Pioneering Advantage"

1994-11-01articleJournal of Marketing Research106 citationsclosed

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Innovation Diffusion and Forecasting

Abstract

The authors reflect on the research reported in their 1989 article that won the O'Dell award, the process of publishing that research, and the subsequent research that has grown out of it.

Citations in this library

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance

2025Advances in Consumer Research

1985Competitive advantage, creating and sustaining superior performance

1989Consumer Preference Formation and Pioneering Advantage

1993Pioneer Advantage: Marketing Logic or Marketing Legend?

1980Product differentiation advantages of pioneering brands

1985Sources of Market Pioneer Advantages in Consumer Goods Industries

1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

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