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Komunikacja marketingowa przedsiębiorstw handlu detalicznego z rynkiem
11 references·0 citing·28 second hop
Komunikacja marketingowa przedsiębiorstw handlu detalicznego z rynkiem (2012)Komunikacja marketingowa przedsiębiorstw …Strategic retail management : text and international cases (2011)Strategic retail management :…Marketing. Koncepcja skutecznych działań, red. Lechosław Garbarski, PWE, Warszawa 2011 (2011)Marketing. Koncepcja skuteczn…Zdolność sieciowa jako czynnik przewagi konkurencyjnej na rynku przedsiębiorstw (2010)Zdolność sieciowa jako czynni…The Fundamentals of Marketing (2010)The Fundamentals of MarketingVerkauf auf allen Kanälen — Multi- Channel-Systeme erfolgsorientiert ausrichten (2009)Verkauf auf allen Kanälen — M…Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung (2007)Innovation Driven Marketing: …Vom Kundenvorteil über die Value Proposition zum KKV (2006)Vom Kundenvorteil über die Va…How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study (2005)How Corporate Communication I…Customer Relationship Management:Strategische Ausrichtung statt IT-getriebenem Aktivismus (2004)Customer Relationship Managem…Badania marketingowe. Metody i techniki (1995)Badania marketingowe. Metody …Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation (1994)Kommunikations-Management : M…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm resources and sustained competitive advantage (2004)Positioning: The Battle for Your Mind (1981)Customer Value Assessment in Business Markets: (1992)Business Market Management: : Understanding, Creating, and Delivering Value (1999)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Managing brand equity : capitalizing on the value of a brand name. (1991)Built to last: Successful habits of visionary companies (1996)Running Just to Stand Still? Managing CSR Reputation in an Era of Ratcheting Expectations (2008)Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications (2012)A new approach for measuring corporate reputation (2014)Zero defections: quality comes to services. (1990)The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)Handbuch Dienstleistungsmanagement (1998)CRM — Grundlagen, Ziele und Konzepte (2007)Forty years of Out-of-Stock research – and shelves are still empty (2010)Sustainable Development in Retailing: What is the Impact on Store Choice? (2012)The impact of customer value types on customer outcomes for different retail formats (2016)Budowa marki klastra - współczesne wyzwanie w zarządzaniu klastrem (2015)Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne (2003)Marketing we współczesnych procesach tworzenia wartości dla klienta i przedsiębiorstwa (2006)The impact of the recent banking crisis on customer loyalty in the banking sector (2012)PR-Verständnis im Marketing (2005)Controlling der Marketingkommunikation: Zentrale Kennzahlen und ausgewählte Evaluationsverfahren (2016)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)
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References

  • 2010The Fundamentals of Marketing480 cited
  • 1995Badania marketingowe. Metody i techniki366 cited
  • 2005How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study209 cited
  • 2011Strategic retail management : text and international cases109 cited
  • 2004Customer Relationship Management:Strategische Ausrichtung statt IT-getriebenem Aktivismus53 cited
  • 2010Zdolność sieciowa jako czynnik przewagi konkurencyjnej na rynku przedsiębiorstw45 cited
  • 2011Marketing. Koncepcja skutecznych działań, red. Lechosław Garbarski, PWE, Warszawa 201131 cited
  • 1994Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation29 cited
  • 2007Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung17 cited
  • 2006Vom Kundenvorteil über die Value Proposition zum KKV16 cited
  • 2009Verkauf auf allen Kanälen — Multi- Channel-Systeme erfolgsorientiert ausrichten15 cited

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