Information Management Capability as Competitive Imperfection in the Strategic Factor Market of Big Data

Abstract

The interest of the organizations in developing Big Data strategies is increasing significantly. However, the expectation of the value of these benefits and of the costs involved in acquiring or developing these solutions are not homogeneous for all of the firms, generating competitive imperfections in the market of strategic resources. Using Information Management Capability (IMC) as a premise to provide the required unique insight for Big Data strategies to be successful, this article proposes to analyze IMC as an imperfection agent in the market of strategic resources of Big Data. The formulated hypotheses were tested from a survey of 101 valid participants and analyzed with SEM-PLS. The results indicate a positive IMC influence on value expectation and a negative one on cost expectation. Cost expectation inversely affects the intent to purchase or develop the resources to implant Big Data strategies. Value expectation has a positive effect in both intents.

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