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Cited by

• 1992The Influence of Global Marketing Standardization on Performance792 cited
• 2008The determinants of export performance: A review of the research in the literature between 1998 and 2005707 cited
• 2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited
• 1995The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies574 cited
• 2004Stickiness and the adaptation of organizational practices in cross-border knowledge transfers561 cited
• 2006Strategy fit and performance consequences of international marketing standardization499 cited
• 1992Advances in international marketing447 cited
• 2003The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations447 cited
• 2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
• 2001Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations424 cited
• 2004Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers358 cited
• 1993An Experiment on the Salience of Country-of-Origin in the Era of Global Brands334 cited
• 1999