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Point of View: Recall Revisited: Recall Redux
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  • 2002Consumer response to Web sites and their influence on advertising effectiveness163 cited
  • 2017Bet Anywhere, Anytime: An Analysis of Internet Sports Bettors’ Responses to Gambling Promotions During Sports Broadcasts by Problem Gambling Severity87 cited
  • 2015Affective response to gambling promotions during televised sport: A qualitative analysis67 cited
  • 2008Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing40 cited
  • 2003Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl37 cited
  • 2019A Neuroscientific Method for AssessingEffectiveness of Digital vs. Print Ads26 cited
  • 2007La nudité en publicité: Quelle influence sur l'attention portée à l'annonce et la fonction mémorielle de la marque?22 cited
  • 2007Nudity in Advertising: What Influence on Attention-Getting and Brand Recall?21 cited
  • 2012Effects of product learning aids on the breadth and depth of recall20 cited
  • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited

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