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Effects of product learning aids on the breadth and depth of recall · Study

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ArticleEffects of product learning aids on the breadth and depth of recall

Mengxiang Li2012

Article2012

Effects of product learning aids on the breadth and depth of recall

Mengxiang Li · Chuan‐Hoo Tan · Hock‐Hai Teo · Kwok‐Kee Wei

20 citations·0/0 files stored·Decision Support Systems

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Consumer Behavior and Marketing Influence Digital Marketing and Social Media Consumer Retail Behavior Studies

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References

1996The empirical case for two systems of reasoning.1994Cognitive load theory, learning difficulty, and instructional design 1991Cognitive Load Theory and the Format of Instruction 1994Integration of the cognitive and the psychodynamic unconscious.1998Constructive Consumer Choice Processes 1991Dual coding theory and education 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids 1987The Role of Imagery in Information Processing: Review and Extensions

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2019Investigating online consumers’ responses to product presentation modes

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Year2012

Typearticle

Published2012-05-23

VenueDecision Support Systems

ISSN-L0167-9236

Languageen

Citations20

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1016/j.dss.2012.05.016

openalex_workW2019882108

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