References

• 1996The empirical case for two systems of reasoning.3,855 cited
• 1994Cognitive load theory, learning difficulty, and instructional design3,815 cited
• 1991Cognitive Load Theory and the Format of Instruction2,894 cited
• 1994Integration of the cognitive and the psychodynamic unconscious.2,882 cited
• 1998Constructive Consumer Choice Processes2,850 cited
• 1991Dual coding theory and education2,132 cited
• 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,730 cited
• 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
• 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
• 1998Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality1,020 cited
• 2007The Effects of Presentation Formats and Task Complexity on Online Consumers’ Product Understanding1588 cited
• 2003Measuring Preferences for Really New Products556 cited
• 2006Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites505 cited
• 1988Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations