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• 2014Intention to Visit Green Hotel in Malaysia: The Impact of Personal Traits and Marketing Strategy26 cited
• 2020Studying green consumer behavior through multiple lenses in a developing country18 cited
• 2018Perception of the takaful operators’ performance towards customers’ intention in using medical takaful card among public sector18 cited
• 2015Explicating consumer segmentation and brand positioning in the Islamic financial services industry16 cited
• 2015Developing an extended model of Theory of Planned behavior to explore green purchase behavior of Pakistani consumers14 cited
• 2024Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation10 cited
• 2014Trade Linkages between Malaysia and the OIC Member Countries: Empirical Evidence Based on Gravity Model10 cited
• 2020The Vital Role of Pink Marketing in the Creation of Women Loyalty9 cited
• 2015Developing an extended model of Theory of Planned behavior to explore green purchase behavior of Pakistani consumers9 cited
• 2015ETHICAL ISSUES IN MARKETING: AN APPLICATION FOR UNDERSTANDING ETHICAL DECISION MAKING5 cited