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Wettbewerbsvorteile durch Nachhaltigkeit in Dienstleistungsangeboten · Study

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ChapterWettbewerbsvorteile durch Nachhaltigkeit in Dienstleistungsangeboten

Manfred Bruhn2014

Chapter2014

Wettbewerbsvorteile durch Nachhaltigkeit in Dienstleistungsangeboten

8 citations·0/0 files stored·Springer eBooks

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Environmental Sustainability in Business Sustainable Supply Chain Management Sustainability and Innovation in Business

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References

2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions 1984Services Marketing: People, Technology, Strategy 2009Sustainability Marketing: A Global Perspective 2003Global spin: the corporate assault on environmentalism 2010Market-focused sustainability: market orientation plus!1993Ideas and actions: Justification and hypocrisy as alternatives to control 2012Marketing : Grundlagen marktorientierter Unternehmensführung 2004Business Ethics: A European Perspective: Managing Corporate Citizenship and Sustainability in the Age of Globalization

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2021When Aspirational Talk Backfires: The Role of Moral Judgements in Employees’ Hypocrisy Interpretationarticle · 5 shared references 2014Grundlagen des Marketingchapter · 5 shared references 2019Talk–Action Dynamics: Modalities of aspirational talkarticle · 4 shared references 2020Truly Sustainability or Hypocrisy: The Effects of Corporate Sustainable Orientation on Consumers’ Quality Perception and Trust Based on Evidence from Chinaarticle · 4 shared references 2013Entwicklungsperspektiven im Handel – Thesen aus der ressourcen- und beziehungsorientierten Perspektivechapter · 4 shared references 2018Grundlagen des Marketingchapter · 4 shared references

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/978-3-658-02437-6_16

openalex_workW104471785

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