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Wettbewerbsvorteile durch Nachhaltigkeit in Dienstleistungsangeboten
16 references·0 citing·47 second hop
Wettbewerbsvorteile durch Nachhaltigkeit in Dienstleistungsangeboten (2014)Wettbewerbsvorteile durch Nachhaltigkeit …Handbuch Dienstleistungsmarketing (2019)Handbuch Dienstleistungsmarke…Ideas and Actions: Justification and Hypocrisy as Alternatives to Control (2017)Ideas and Actions: Justificat…Marketing (2012)MarketingMarketing : Grundlagen marktorientierter Unternehmensführung (2012)Marketing : Grundlagen markto…Reputation and Corporate Social Responsibility Aberrations, Trends, and Hypocrisy: Reactions to Firm Choices in the Stock Option Backdating Scandal (2010)Reputation and Corporate Soci…Qualitätsmanagement für Dienstleistungen (2010)Qualitätsmanagement für Diens…Market-focused sustainability: market orientation plus! (2010)Market-focused sustainability…Sustainability Marketing: A Global Perspective (2009)Sustainability Marketing: A G…Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Corporate Hypocrisy: Overcomi…Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)Going Beyond Green: The “Why …“Saying One Thing and Doing Another”: Examining the Impact of Event Order on Hypocrisy Judgments of Others (2005)“Saying One Thing and Doing A…Business Ethics: A European Perspective: Managing Corporate Citizenship and Sustainability in the Age of Globalization (2004)Business Ethics: A European P…Global spin: the corporate assault on environmentalism (2003)Global spin: the corporate as…Ideas and actions: Justification and hypocrisy as alternatives to control (1993)Ideas and actions: Justificat…Services Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…Dienstleistungs-Marketing : Erkenntnisse und praktische Beispiele (1983)Dienstleistungs-Marketing : E…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)“Greening” the marketing mix: do firms do it and does it pay off? 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References

  • 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,337 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 2009Sustainability Marketing: A Global Perspective655 cited
  • 2003Global spin: the corporate assault on environmentalism460 cited
  • 2010Market-focused sustainability: market orientation plus!331 cited
  • 1993Ideas and actions: Justification and hypocrisy as alternatives to control280 cited
  • 2012Marketing : Grundlagen marktorientierter Unternehmensführung271 cited
  • 2004Business Ethics: A European Perspective: Managing Corporate Citizenship and Sustainability in the Age of Globalization264 cited
  • 2010Reputation and Corporate Social Responsibility Aberrations, Trends, and Hypocrisy: Reactions to Firm Choices in the Stock Option Backdating Scandal252 cited
  • 2008Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum250 cited
  • 2019Handbuch Dienstleistungsmarketing214 cited
  • 2012Marketing210 cited
  • 2010Qualitätsmanagement für Dienstleistungen166 cited
  • 2005“Saying One Thing and Doing Another”: Examining the Impact of Event Order on Hypocrisy Judgments of Others148 cited
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Ideas and Actions: Justification and Hypocrisy as Alternatives to Control
134 cited
  • 1983Dienstleistungs-Marketing : Erkenntnisse und praktische Beispiele128 cited
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