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Handbuch Dienstleistungsmarketing · Study

BookHandbuch Dienstleistungsmarketing

Manfred Bruhn2019

Book2019

Handbuch Dienstleistungsmarketing

Manfred Bruhn · Heribert Meffert · Karsten Hadwich

214 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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2001CRM — Ein Überblick 2006Architecture for Service Engineering — The Design and Development of Industrial Service Work 2013Digitale Revolution im Handel – steigende Handelsdynamik und disruptive Veränderung der Handelsstrukturen 2003Aufgabenfelder, Ziele und Entwicklungstrends der Preispolitik 2022Customer-Dominant Logic zur Gestaltung von Smart Services – Philosophie, Konzept und Umsetzung 2005Der Mensch als Marke 2004Industrielles Servicemanagement 2013Entwicklungsperspektiven im Handel – Thesen aus der ressourcen- und beziehungsorientierten Perspektive

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Year2019

Typebook

Published2019-01-01

VenueSpringer eBooks

Languagede

Citations214

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-658-17233-6

openalex_workW1556792928

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