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Effects of background music endings on consumer memory in advertising
16 references·7 citing·46 second hop
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References

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  • 2004

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The Effects of Musical and Voice “Fit” on Responses to Advertisements1
139 cited
  • 2006Effects of Popular Music in Advertising on Attention and Memory120 cited
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    • 2022Disentangling effects of subjective and objective characteristics of advertising music19 cited
    • 2021The background music-content congruence of TV advertisements: A neurophysiological study18 cited
    • 2023Music to the ears: the role of sonic branding in advertising14 cited
    • 2022Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?11 cited