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New Brands Versus Brand Extensions, Attitudes Versus Choice: Experimental Evidence for Theory and Practice

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References

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1990Consumer Evaluations of Brand Extensions3,266 cited
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1988Contingent weighting in judgment and choice.1,585 cited
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1991A Process-Tracing Study of Brand Extension Evaluation891 cited
1983Cognitive processes in the revision of stereotypic beliefs.805 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
1993The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products

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648 cited

1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited

Cited by

2009Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation58 cited
2021Dimensions of brand-extension fit54 cited
2009Attitudes toward the extension and parent brand in response to extension advertising51 cited
2011Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure51 cited
2009Brand extension feedback effects: A holistic framework48 cited
2007Vulnerability of global brands to negative feedback effects48 cited
2005Consumers’ evaluation of brand portfolios48 cited
2018The impact of branding strategies on horizontal and downward line extension of luxury brands45 cited
2011Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway43 cited
2013Brand extensions35 cited
2011Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?32 cited
2009Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions31 cited
2015Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality31 cited
2019Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy30 cited
2015The impact of brand image fit on attitude towards a brand alliance28 cited
2012Studying brand loyalty in the cosmetics industry27 cited