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Understanding Green Marketing and Advertising in Consumer Society: An Analysis of Method Cleaning Products
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Understanding Green Marketing and Advertising in Consumer Society: An Analysis of Method Cleaning Products (2012)Understanding Green Marketing and Adverti…Advertising the American Dream (2023)Advertising the American DreamSoap, sex, and cigarettes: a cultural history of American advertising (2012)Soap, sex, and cigarettes: a …Willingness to pay for socially responsible products: case of cotton apparel (2011)Willingness to pay for social…Narratives of ‘green’ consumers — the antihero, the environmental hero and the anarchist (2009)Narratives of ‘green’ consume…Green advertising revisited (2009)Green advertising revisitedMotivational complexity of green consumerism (2007)Motivational complexity of gr…Corporate Reputation: What Do Consumers Really Care About? 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References

  • 1972The Agenda-Setting Function of Mass Media9,514 cited
  • 2004A Consumers' Republic: The Politics of Mass Consumption in Postwar America1,092 cited
  • 2007Motivational complexity of green consumerism760 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
  • 1995Shades of Green: A Multidimensional Analysis of Environmental Advertising486 cited
  • 1995Fables of abundance: a cultural history of advertising in America433 cited
  • 1995Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?413 cited
  • 1995Green Advertising and the Reluctant Consumer348 cited
  • 2009Green advertising revisited243 cited
  • 2000The Internet and Civic Engagement: The Age of the Citizen-Consumer225 cited
  • 2012Soap, sex, and cigarettes: a cultural history of American advertising225 cited
  • 1995Green Advertising: Salvation or Oxymoron?202 cited
  • 2005Corporate Reputation: What Do Consumers Really Care About?189 cited
  • 2011Willingness to pay for socially responsible products: case of cotton apparel186 cited
  • 2023Advertising the American Dream177 cited

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  • 2009Narratives of ‘green’ consumers — the antihero, the environmental hero and the anarchist163 cited
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