Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge

Cliff Figallo

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Digital Marketing and Social Media Web and Library Services Knowledge Management and Sharing

Abstract

From the Publisher: Cliff Figallo shares his proven experience and vision for planning, developing, and maintaining a successful Web community. He also explores the many ways that hosting a Web community can benefit your enterprise. Cliff acquaints you with the basic tools and technologies involved and offers step-by-step explanations for everything.

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2011Consumer engagement in a virtual brand community: An exploratory analysis 2006Virtual Community Attraction: Why People Hang Out Online 2001Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com 2006Psychological Barriers: Lurker and Poster Motivation and Behavior in Online Communities 2009The provision of online public goods: Examining social structure in an electronic network of practice 2014An Attraction–Selection–Attrition Theory of Online Community Size and Resilience1 2006Exploring Success Factors of Virtual Communities: The Perspectives of Members and Operators 2004Measuring the utilization of collaboration technology for knowledge development and exchange in virtual communities

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