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Multilectic methods of inquiry
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Multilectic methods of inquiry (1981)Multilectic methods of inquiryImplementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal (1998)Implementing the Marketing Co…Theoretical and Empirical Links Between Strategic Groups, Cognitive Communities and Networks of Interacting Firms (1994)Theoretical and Empirical Lin…Communication in Quality Circles: Members' Perceptions of Their Participation and Its Effects on Related Organizational Communication Variables (1985)Communication in Quality Circ…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Understanding Attitudes and Predicting Social Behavior (1980)Developing a Leadership-Rich Culture: The Missing Link to Creating a Market-Focused Organization (2002)The Constant Comparative Method of Qualitative Analysis (1965)Men and Women of the Corporation (1978)Men and Women of the Corporation. (1978)The Structure of Scientific Revolutions (1963)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Evolution of Cooperation (1981)Global strategic analyses: Frameworks and approaches (1999)
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  • 1994Theoretical and Empirical Links Between Strategic Groups, Cognitive Communities and Networks of Interacting Firms34 cited
  • 1998Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal12 cited
  • 1985Communication in Quality Circles: Members' Perceptions of Their Participation and Its Effects on Related Organizational Communication Variables10 cited

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