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Web 2.0: Opportunities and Challenges for Marketing Educators · Study

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ArticleWeb 2.0: Opportunities and Challenges for Marketing Educators

Mary Caravella2009

Article2009

Web 2.0: Opportunities and Challenges for Marketing Educators

Mary Caravella · Debra L. Zahay · Charles Jaeger · Daradirek “Gee” Ekachai

17 citations·0/0 files stored·Journal of Advertising Education

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Management and Marketing Education Digital Marketing and Social Media Educational Technology in Learning

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2011From Web 2.0 to Web 3.0: Implications for Advertising Courses 2010It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods 2011Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise

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Year2009

Typearticle

Published2009-05-01

VenueJournal of Advertising Education

ISSN-L1098-0482

Languageen

Citations17

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1177/109804820901300109

openalex_workW114684538

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