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Web 2.0: Opportunities and Challenges for Marketing Educators
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Web 2.0: Opportunities and Challenges for Marketing Educators (2009)Web 2.0: Opportunities and Challenges for…Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise (2011)Teaching Students Self-Advert…From Web 2.0 to Web 3.0: Implications for Advertising Courses (2011)From Web 2.0 to Web 3.0: Impl…It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods (2010)It's Not New to Them: Using N…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Net gain: Expanding markets through virtual communities (1999)Get Students Pinterested in Marketing and Advertising (2013)Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions (1990)Developing Self-Marketing Skills for Student Career Success (1992)Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? (2003)Digital Natives, Digital Immigrants Part 1 (2001)Educating the Net Generation (2005)The Christian Science Monitor (2011)Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs (2012)
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  • 2011From Web 2.0 to Web 3.0: Implications for Advertising Courses15 cited
  • 2010It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods10 cited
  • 2011Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise8 cited

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