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Debra L. Zahay · Study
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Author
Debra L. Zahay
20 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0002-6880-983X
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20
Citations
1,642
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Most cited in this library
Getting too personal: Reactance to highly personalized email solicitations
2007 · 362 citations
Branding co-creation with members of online brand communities
2016 · 302 citations
Sources, uses, and forms of data in the new product development process
2003 · 149 citations
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
2012 · 115 citations
Customer Learning Processes, Strategy Selection, and Performance in Business‐to‐Business Service Firms*
2004 · 114 citations
Works
20 shown
Updating the Marketing Research Course to Prepare the Marketing Generalist
Journal of Marketing Education
·
2021
·
3 authors
10
citations
AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN
Marketing Education Review
·
2021
·
4 authors
26
citations
The marketing organization’s journey to become data-driven
Journal of Research in Interactive Marketing
·
2019
·
4 authors
55
citations
EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION
Marketing Education Review
·
2018
·
4 authors
27
citations
Branding co-creation with members of online brand communities
Journal of Business Research
·
2016
·
5 authors
·
Open access
302
citations
Reimagining branding for the new B2B digital marketplace
Journal of brand strategy
·
2015
·
3 authors
13
citations
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
Springer eBooks
·
2012
·
3 authors
·
chapter
115
citations
Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry*
Journal of Product Innovation Management
·
2011
·
3 authors
40
citations
Marketing strategy selection, marketing metrics, and firm performance
Journal of Business and Industrial Marketing
·
2010
·
2 authors
77
citations
Web 2.0: Opportunities and Challenges for Marketing Educators
Journal of Advertising Education
·
2009
·
4 authors
17
citations
Getting too personal: Reactance to highly personalized email solicitations
Marketing Letters
·
2007
·
4 authors
362
citations
Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Industrial Marketing Management
·
2007
·
2 authors
38
citations
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
Journal of Advertising Research
·
2006
·
4 authors
31
citations
Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications
Journal of Business and Industrial Marketing
·
2005
·
2 authors
18
citations
Customer Learning Processes, Strategy Selection, and Performance in Business‐to‐Business Service Firms*
Decision Sciences
·
2004
·
2 authors
·
Open access
114
citations
The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
Journal of Advertising Research
·
2004
·
4 authors
84
citations
Sources, uses, and forms of data in the new product development process
Industrial Marketing Management
·
2003
·
3 authors
149
citations
The role of learning and technical capabilities in predicting adoption of B2B technologies
Industrial Marketing Management
·
2003
·
2 authors
96
citations
Understanding why marketing does not use the corporate data warehouse for CRM applications
Journal of Database Marketing & Customer Strategy Management
·
2003
·
2 authors
·
Open access
29
citations
Information antecedents of personalisation and customisation in business-to-business service markets
Journal of Database Marketing & Customer Strategy Management
·
2003
·
2 authors
·
Open access
39
citations