SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Understanding why marketing does not use the corporate data warehouse for CRM applications · Study

ArticleShelves

ArticleUnderstanding why marketing does not use the corporate data warehouse for CRM applications

Fay Cobb Payton2003

OA

Articlebronze2003

Understanding why marketing does not use the corporate data warehouse for CRM applications

Fay Cobb Payton · Debra L. Zahay

29 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Big Data and Business Intelligence ERP Systems Implementation and Impact Corporate Governance and Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

References

1994The Commitment-Trust Theory of Relationship Marketing 2011Case study research: design and methods 1986Case study research: Design and methods 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 2001An Empirical Investigation of the Factors Affecting Data Warehousing Success1 2005An Empirical Investigation of the Factors Affecting Data Warehousing Success 2000A conceptual framework for understanding e-service quality : implications for future research and managerial practice

Cited by

2008Variables influencing the customer relationship management of banks 2006The influence of customer relationship management on the service quality of banks 2016How Experience and Expertise Affect the Use of a Complex Technology

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2005Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applicationsarticle · 9 shared references 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affectarticle · 5 shared references 2012Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performancearticle · 4 shared references 2004Customer loyalty to content‐based Web sites: the case of an online health‐care servicearticle · 4 shared references 2012Key Factors Driving Customers’ Word-of-Mouth Intentions in Full-Service Restaurantsarticle · 4 shared references 2011The effect of channel quality inconsistency on the association between e‐service quality and customer relationshipsarticle · 4 shared references

Details

Year2003

Typearticle

Published2003-07-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations29

Files0 public / 0

ShelfBig Data and Business Intelligence

Identifiers

doi10.1057/palgrave.jdm.3240121

openalex_workW2047401239

Links

Imported from OpenAlex (CC0) — nothing here is generated.