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Social networks in marketing research 2001–2014: a co-word analysis
16 references·5 citing·48 second hop
Social networks in marketing research 2001–2014: a co-word analysis (2015)Social networks in marketing research 200…Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Networked Narratives: Underst…Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending (2012)Judging Borrowers by the Comp…Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Creating Social Contagion Thr…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Opinion Leadership and Social Contagion in New Product Diffusion (2010)Opinion Leadership and Social…The structure and evolution of the strategic management field: A content analysis of 26 years of strategic management research (2007)The structure and evolution o…Social Networks, the Tertius Iungens Orientation, and Involvement in Innovation (2005)Social Networks, the Tertius …Information revelation and privacy in online social networks (2005)Information revelation and pr…Information Revelation and Privacy in Online Social Networks (The Facebook case) Pre-proceedings version. 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References

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611 cited
  • 2005Information Revelation and Privacy in Online Social Networks (The Facebook case) Pre-proceedings version. ACM Workshop on Privacy in the Electronic Society (WPES), 2005568 cited
  • 1994Principles of marketing research457 cited
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