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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students
16 references·4 citing·37 second hop
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students (2011)The influences of perceived brand quality…How global brands compete. (2004)How global brands compete.How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Structural Equation Modeling: Concepts, Issues, and Applications. (1996)Structural Equation Modeling:…‘Building Strong Brands’ (1996)‘Building Strong Brands’Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Competitive Advantage of Nations (1990)Competitive Advantage of Nati…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Role of perceived brand globalness and localness in developing consumer word-of-mouth in the hospitality industry (2023)Role of perceived brand globa…Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda (2020)Twenty Years of Research in B…The Impacts of the Perceived Golf Course Brand Globalness on Customer Loyalty through Multidimensional Perceived Values (2020)The Impacts of the Perceived …Influence of sports fan ethnocentrism on identification and media consumption intention: a preliminary investigation with Taiwanese baseball fans (2020)Influence of sports fan ethno…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Principles and practice in reporting structural equation analyses. (2002)How to Write Up and Report PLS Analyses (2009)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Growth in Cities (1992)Geographic Concentration in U.S. Manufacturing Industries: A Dartboard Approach (1997)The internationalization and performance of SMEs (2001)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1996Structural Equation Modeling: Concepts, Issues, and Applications.6,812 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1990Competitive Advantage of Nations3,178 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 2002How perceived brand globalness creates brand value1,109 cited

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1994
Customer Evaluation of Products in a Global Market
676 cited
  • 2004How global brands compete.650 cited
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    • 2020The Impacts of the Perceived Golf Course Brand Globalness on Customer Loyalty through Multidimensional Perceived Values21 cited
    • 2020Influence of sports fan ethnocentrism on identification and media consumption intention: a preliminary investigation with Taiwanese baseball fans18 cited
    • 2020Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda17 cited
    • 2023Role of perceived brand globalness and localness in developing consumer word-of-mouth in the hospitality industry12 cited