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Evaluation and Feedback Effects of Limited Editions in FMCG Categories
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Evaluation and Feedback Effects of Limited Editions in FMCG Categories (2010)Evaluation and Feedback Effects of Limite…Advances in Consumer Research (2025)Advances in Consumer ResearchAdvances in Consumer Research (2025)Advances in Consumer ResearchStrategic Brand Management (2007)Strategic Brand ManagementA Theory of Regret Regulation 1.0 (2007)A Theory of Regret Regulation…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Influence: The Psychology of Persuasion (1993)Influence: The Psychology of …The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Advances in Consumer Research (1992)Advances in Consumer ResearchEvaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)A Continuum of Impression For…Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior (1980)Optimum Stimulation Level: It…Design and marketing of new products (1980)Design and marketing of new p…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Drives and the C. N. S. (conceptual nervous system). (1955)Drives and the C. N. S. (conc…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Mood and judgment: The affect infusion model (AIM). (1995)Building Strong Brands (1995)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Thought and language (1962)Fuzzy sets (1965)Basic objects in natural categories (1976)Features of similarity. (1977)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)8. On A Distinction Between Hypothetical Constructs And Intervening Variables (1948)Handbook of Experimental Psychology (1952)Three dimensions of emotion. (1954)Motivation reconsidered: The concept of competence. (1959)Motivational Beliefs, Values, and Goals (2002)Core affect and the psychological construction of emotion. (2003)Fairness and Retaliation: The Economics of Reciprocity (2000)8 Social Hierarchy: The Self‐Reinforcing Nature of Power and Status (2008)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)Normative Influences on Altruism (1977)The Elaboration Likelihood Model of Persuasion (1986)A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation. (1999)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Managing the co-creation of value (2007)
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  • 1980

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Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior
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