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Children's Attitude towards Television Advertisements and Influence on the Buying Behavior of Parents
11 references·0 citing·51 second hop
Children's Attitude towards Television Advertisements and Influence on the Buying Behavior of Parents (2013)Children's Attitude towards Television Ad…Everything Under Control: A Child's Eye View of Advertising (2003)Everything Under Control: A C…A New Scale To Assess Children's Attitude Toward TV Advertising (2003)A New Scale To Assess Childre…The kids market: myths and realities (2000)The kids market: myths and re…Hong Kong children's understanding of television advertising (2000)Hong Kong children's understa…Children, Advertising, and Product Experiences: A Multimethod Inquiry (2000)Children, Advertising, and Pr…The Aad-Ab-PI relationship in children: The impact of brand familiarity and measurement timing (1996)The Aad-Ab-PI relationship in…How 4.5 Million Irish Immigrants Became 40 Million Irish Americans: Demographic and Subjective Aspects of the Ethnic Composition of White Americans (1994)How 4.5 Million Irish Immigra…Television and child development (1991)Television and child developm…When celebrities talk, children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement (1984)When celebrities talk, childr…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials (1977)Reliability of a Short Test M…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Product Experience Is Seductive (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Factors influencing people’s continuous watching intention and consumption intention in live streaming (2019)Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects (1969)Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Endorser Effectiveness by Product Type (1979)The effectiveness of celebrity endorsements: a meta-analysis (2016)What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research (2019)Test “Reliability”: Its Meaning and Determination (1947)Coefficient Alpha and the Internal Structure of Tests (1951)Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis (1984)Parental Style and Consumer Socialization of Children (1988)Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Assimilation in American Life: The Role of Race, Religion and National Origins (1964)Ethnic identity: the transformation of white America (1991)Ethnic options: choosing identities in America (1991)Breaking the racial barriers: Variations in interracial marriage between 1980 and 1990 (1997)Identity Construction: New Issues, New Directions (1997)Integrating Models of Diffusion of Innovations: A Conceptual Framework (2002)The stages of the intellectual development of the child. 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(1952)Understanding Attitudes and Predicting Social Behavior (1980)Applying consumer-based brand equity in luxury hotel branding (2017)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory (2023)Advances in Consumer Research (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Effects of online advertising format and persuasion knowledge on audience reactions (2012)Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy (2014)Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship (2020)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006)How Brand Community Practices Create Value (2009)Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Understanding Materialism Among Youth (2003)Predicting customer retention and profitability by using random forests and regression forests techniques (2005)Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2000The kids market: myths and realities260 cited
  • 1991Television and child development259 cited
  • 2000Children, Advertising, and Product Experiences: A Multimethod Inquiry244 cited
  • 1996The Aad-Ab-PI relationship in children: The impact of brand familiarity and measurement timing149 cited
  • 1994How 4.5 Million Irish Immigrants Became 40 Million Irish Americans: Demographic and Subjective Aspects of the Ethnic Composition of White Americans130 cited
  • 1984When celebrities talk, children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement101 cited
  • 1977Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials95 cited
  • 2000Hong Kong children's understanding of television advertising68 cited
  • 2003A New Scale To Assess Children's Attitude Toward TV Advertising54 cited
  • 2003Everything Under Control: A Child's Eye View of Advertising53 cited

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