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Towards a Theory of Country Image Effect on Product Evaluation · Study

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ArticleTowards a Theory of Country Image Effect on Product Evaluation

Israel D. Nebenzahl1997

Article1997

Towards a Theory of Country Image Effect on Product Evaluation

Israel D. Nebenzahl · Eugene D. Jaffe · Schlomo I. Lampert

296 citations·0/0 files stored·Management International Review

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence European Cultural and National Identity

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References

1991The Competitive Advantage of Nations 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1989What Constitutes a Theoretical Contribution?1982Country-of-Origin Effects on Product Evaluations 1980Pricing: Making Profitable Decisions 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1989Country Image: Halo or Summary Construct?1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

Cited by

2004Theoretical foundations of cross-border mergers and acquisitions: A review of current research and recommendations for the future 2000The International Market Entry Choices of Start-Up Companies in High-Technology Industries 2006International students' decision‐making process 2008Entry mode research: Past and future 2008Destination in a country image context 2010Internationalization, innovation and entrepreneurship: business models for new technology-based firms

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2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effectsthesis · 13 shared references 1998Interactive effects of country of origin and product category on product evaluationsarticle · 12 shared references 2007British consumers' evaluations of US versus Chinese goodsarticle · 12 shared references 1997Country‐of‐origin effectarticle · 11 shared references 1999Effects of partitioned country image in the context of brand image and familiarityarticle · 10 shared references 1996Country-of-Origin Effects on Sellers’ Price Premiums in Competitive Philippine Marketsarticle · 10 shared references

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Year1997

Typearticle

Published1997-01-01

VenueManagement International Review

ISSN-L0938-8249

Languageen

Citations296

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW127372072

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2006CEO Experiences: Effects on the Choice of FDI Entry Mode*

2019The impact of country image and destination image on US tourists’ travel intention