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Data Mining in Market Segmentation: A Literature Review and Suggestions · Study

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ChapterData Mining in Market Segmentation: A Literature Review and Suggestions

Sujoy Bhattacharya2014

Chapter2014

Data Mining in Market Segmentation: A Literature Review and Suggestions

Sujoy Bhattacharya · Kalyan Kumar Guin

11 citations·0/0 files stored·Advances in intelligent systems and computing

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Customer churn and segmentation Advanced Clustering Algorithms Research Data Mining and Machine Learning Applications

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References

1972Principles of Marketing 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1997Market Segmentation: Conceptual and Methodological Foundations 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 2008Application of data mining techniques in customer relationship management: A literature review and classification 2000Market Segmentation 2008Classifying the segmentation of customer value via RFM model and RS theory 1995Market segmentation with choice-based conjoint analysis

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2012Application of neural network in market segmentation: A review on recent trendsarticle · 9 shared references 2012A unified framework for market segmentation and its applicationsarticle · 8 shared references 2007A Generalized Normative Segmentation Methodology Employing Conjoint Analysischapter · 7 shared references 2013Soft computing applications in customer segmentation: State-of-art review and critiquearticle · 6 shared references 2010Multicriterion Market Segmentation: A New Model, Implementation, and Evaluationarticle · 6 shared references 2017An iterated greedy heuristic for a market segmentation problem with multiple attributesarticle · 6 shared references

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Year2014

Typechapter

Published2014-12-24

VenueAdvances in intelligent systems and computing

ISSN-L2194-5357

Languageen

Citations11

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-81-322-2217-0_8

openalex_workW128725388

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