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A Generalized Normative Segmentation Methodology Employing Conjoint Analysis · Study

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ChapterA Generalized Normative Segmentation Methodology Employing Conjoint Analysis

Wayne S. DeSarbo2007

Chapter2007

A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

Wayne S. DeSarbo · Christian F. DeSarbo

23 citations·0/0 files stored·Springer eBooks

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Consumer Market Behavior and Pricing Economic and Environmental Valuation Customer churn and segmentation

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2000Marketing management: analysis. planning. implementation and control 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1997Market Segmentation: Conceptual and Methodological Foundations 1978Issues and Advances in Segmentation Research 1968Benefit Segmentation: A Decision-Oriented Research Tool 1989Commercial Use of Conjoint Analysis: An Update

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2013Review of segmentation process in consumer markets 2015Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis

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Year2007

Typechapter

Published2007-01-01

VenueSpringer eBooks

Languagefr

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-540-71404-0_16

openalex_workW1539875278

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