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A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

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References

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1980Levels of Aggregation in Conjoint Analysis: An Empirical Comparison190 cited

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2014An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research76 cited
2013Review of segmentation process in consumer markets21 cited
2015Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis20 cited