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"Welcome Home": Motivations and Objectives of the 2004 Grand National Olympic Sponsors

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References

1998An International Review of Sponsorship Research710 cited
1991The Role of Sponsorship in the Marketing Communications Mix464 cited
1983Commercial Sponsorship353 cited
1999Sport sponsorship as distinctive competence255 cited
1987Corporate Objectives in Sports Sponsorship184 cited
1991The Links Between Objectives and Function in Organizational Sponsorship117 cited
1994Understanding Sport Sponsorship through Exchange Theory94 cited
1992An Approach to the Evaluation and Selection of Sport Sponsorship Proposals88 cited

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2019

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An examination of women’s sport sponsorship: a case study of female Australian Rules football

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2013Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors38 cited

2014Sport sponsorship alliances: relationship management for shared value37 cited

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2007Sponsorship Brand Recall at the Euro 2004 Soccer Tournament28 cited

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2021Olympic Sponsorships and Brand Value: An Empirical Analysis22 cited

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