Articlegreen2014

‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship

Hannah Macdougall · Sheila Nguyen · Adam Karg

27 citations0/0 files storedSport Management Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Sport and Mega-Event Impacts

Abstract

Highlights• Congruence was relevant to all sponsorship management stages, except measurement.• An emphasis was placed by sponsors on mission and value congruence.• Sport for Athletes With Disability (AWD) have its own attributes that can be leveraged by commercial partners.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 27 citations exist upstream.

References

1994Qualitative Data Analysis: An Expanded Sourcebook 1985Naturalistic inquiry 2025Advances in Consumer Research 1975The Interpretation of Cultures: Selected Essays.1955The principle of congruity in the prediction of attitude change.1989Schema Congruity as a Basis for Product Evaluation 2005Deep play: notes on the Balinese cockfight 2002Effective case research in operations management: a process perspective

Cited by

2014Managing disability sport: From athletes with disabilities to inclusive organisational perspectives 2015Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI)

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.