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‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship
16 references·2 citing·35 second hop
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References

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  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
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2005
SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX
679 cited

Cited by

  • 2014Managing disability sport: From athletes with disabilities to inclusive organisational perspectives152 cited
  • 2015Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI)46 cited