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Prestige Brands or Luxury Brands ? An Exploratory Inquiry on Consumer Perceptions

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2019

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Determinants of consumers’ participation in the sharing economy

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2005The nature of parenting advantage in luxury fashion retailing – the case of Gucci group NV118 cited

2013Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury World112 cited

2013Luxury values and experience as drivers for consumers to recommend and pay more105 cited

2012Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing102 cited

2018Understanding first-class passengers' luxury value perceptions in the US airline industry89 cited

2016Management dynamics in the knowledge economy88 cited

2016First-class airline travelers’ tendency to seek uniqueness: how does it influence their purchase of expensive tickets?82 cited

2015Luxury fashion brands63 cited

2019The power of brand passion in sports apparel brands59 cited

2017How to strengthen the business model of an Italian family food business57 cited

2015The Antecedents and Consequences of Travelers' Need for Uniqueness: An Empirical Study of Restaurant Experiences50 cited

2010The Customer-salesperson Relationship and Sales Effectiveness in Luxury Fashion Stores: The Role of Self Monitoring46 cited

2015Critical In-Flight and Ground-Service Factors Influencing Brand Prestige and Relationships Between Brand Prestige, Well-Being Perceptions, and Brand Loyalty: First-Class Passengers42 cited