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Customer Relationship Marketing in the Airline Industry · Study

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ChapterCustomer Relationship Marketing in the Airline Industry

Reinhold Rapp2000

Chapter2000

Customer Relationship Marketing in the Airline Industry

18 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Aviation Industry Analysis and Trends

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References

1996The loyalty effect: The hidden force behind growth, profits, and lasting value 1987Moments of Truth 1996The loyalty effect: the hidden force behind growth, profits, and lasting value 1996Enterprise One to One: Tools for Competing in the Interactive Age 1996Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success 1997Enterprise One to One: Tools for Competing in the Interactive Age 2000Using New Media for Customer Interaction: A Challenge for Relationship Marketing 1996Hard landing: the epic contest for power and profits that plunged the airlines into chaos

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Year2000

Typechapter

Published2000-01-01

VenueSpringer eBooks

Languageen

Citations18

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-662-09745-8_18

openalex_workW132489426

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