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Using New Media for Customer Interaction: A Challenge for Relationship Marketing · Study

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ChapterUsing New Media for Customer Interaction: A Challenge for Relationship Marketing

Bernd Stauß2000

Chapter2000

Using New Media for Customer Interaction: A Challenge for Relationship Marketing

112 citations·0/0 files stored·Springer eBooks

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Digital Marketing and Social Media Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

2019Konsumentenverhalten 1995Handwörterbuch des Marketing 2000Why Customers Build Relationships with Companies — and Why Not 2000Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers 1998Managing Customer Service

Cited by

2010Why do people read reviews posted on consumer-opinion portals?2022A Study on Customer Satisfaction in Bali’s Luxury Resort Utilizing Big Data through Online Review 2014The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan 2000Customer Relationship Marketing in the Airline Industry 2011Bereichsethiken

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2000The Importance of Internal Relationship Marketing for External Relationship Successchapter · 2 shared references 2000Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programschapter · 2 shared references 2010Brand Relationships: A Personality-Based Approacharticle · 2 shared references 2000Lost in Relationship-Marketing Space: The Limitations of Relationship Marketing from the Perspective of the Consumerchapter · 2 shared references 2000Relationship Marketing at Volkswagenchapter · 2 shared references 2001Customer Relationship Management Interdisziplinäre Grundlagen der systematischen Kundenorientierungchapter · 2 shared references

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Year2000

Typechapter

Published2000-01-01

VenueSpringer eBooks

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Citations112

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/978-3-662-09745-8_13

openalex_workW119452658

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