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Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers · Study

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ChapterCustomer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers

Hermann Diller2000

Chapter2000

Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers

70 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Customer churn and segmentation

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References

1987Developing Buyer-Seller Relationships 1960Conflict, arousal, and curiosity.1990Zero defections: quality comes to services.1953Die Betriebswirtschaft 1999Mass customization: The new frontier in business competition 1994From Marketing Mix to Relationship Marketing 1998The four faces of mass customization.1998Word of mouth: understanding and managing referral marketing

Cited by

2000The Importance of Internal Relationship Marketing for External Relationship Success 2009An empirical investigation of relationship development in professional business services 2000Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs 2012Linking price satisfaction and business performance in Malaysia's dairy industry 2002A Stakeholder Perspective on Relationship Marketing 2010Brand Relationships: A Personality-Based Approach

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2000Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Conceptchapter · 7 shared references 2009Das Konzept der kundenorientierten Unternehmensführungchapter · 6 shared references 1999“Friendly” Complaining Behaviors: Toward a Relational Approacharticle · 5 shared references 1999Innovationserfolg durch Kundeneinbindungchapter · 5 shared references 1998Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungenchapter · 4 shared references 2005Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindungchapter · 4 shared references

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Year2000

Typechapter

Published2000-01-01

VenueSpringer eBooks

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Citations70

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-662-09745-8_2

openalex_workW42954224

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2014Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market