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Handwörterbuch des Marketing · Study

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ArticleHandwörterbuch des Marketing

Bruno Tietz1995

Article1995

Handwörterbuch des Marketing

Bruno Tietz · Joachim Zentes

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Marketing and Advertising Strategies Lexicography and Language Studies Digital Marketing and Social Media

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2001Food-Related Lifestyle: A Segmentation Approach to European Food Consumers 1998Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen 1997Integrativität als Kern einer umfassenden Leistungslehre 2000Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppe 2001Kundenwert — eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen 2009Das Konzept der kundenorientierten Unternehmensführung 1998Kundenwert als Instrument der Wertorientierten Unternehmensführung 2005Management of customer relationship in business media-the case of the financial industry

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Year1995

Typearticle

Published1995-01-01

Languagede

Citations368

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ShelfMarketing and Advertising Strategies

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openalex_workW658146409

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