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The Internet as a Marketing Tool
16 references·4 citing·42 second hop
The Internet as a Marketing Tool (1998)The Internet as a Marketing ToolAdvances in Consumer Research (2025)Advances in Consumer ResearchA Reexamination of the Determinants of Consumer Satisfaction (1996)A Reexamination of the Determ…A Reexamination of the Determinants of Consumer Satisfaction (1996)A Reexamination of the Determ…External Search Effort: An Investigation Across Several Product Categories (1987)External Search Effort: An In…Expectations and Norms in Models of Consumer Satisfaction (1987)Expectations and Norms in Mod…Central and peripheral routes to persuasion: An individual difference perspective. (1986)Central and peripheral routes…How information gives you competitive advantage (1985)How information gives you com…Advances in Consumer Research (1983)Advances in Consumer ResearchA Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process (1983)A Longitudinal Assessment of …A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process (1983)A Longitudinal Assessment of …Consumer Decision Making-Fact or Fiction? (1979)Consumer Decision Making-Fact…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Consumer Behavior and Product Performance: An Alternative Conceptualization (1975)Consumer Behavior and Product…The Role of Risk in Consumer Behavior (1974)The Role of Risk in Consumer …Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Role of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…Decision Making and Behavior (2020)Decision Making and BehaviorExplaining Alternative Behaviors of Online Consumers: An Integration of the Technology Acceptance Model to Preferential Decision (2003)Explaining Alternative Behavi…Analysis of clothing websites for young customer retention based on a model of customer relationship management via the internet (2003)Analysis of clothing websites…Factors Influencing Customers' Use of Electronic Commerce in Stock Trading: An Empirical Study in Korea (2001)Factors Influencing Customers…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1985How information gives you competitive advantage4,441 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1996A Reexamination of the Determinants of Consumer Satisfaction1,904 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
  • 1987Expectations and Norms in Models of Consumer Satisfaction1,166 cited
  • 1986Central and peripheral routes to persuasion: An individual difference perspective.1,068 cited
  • 1996A Reexamination of the Determinants of Consumer Satisfaction1,038 cited
  • 1983A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process876 cited
  • 1974The Role of Risk in Consumer Behavior811 cited
  • 1979Consumer Decision Making-Fact or Fiction?553 cited
  • 1983A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process391 cited

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  • 1975Consumer Behavior and Product Performance: An Alternative Conceptualization219 cited
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    • 2003Analysis of clothing websites for young customer retention based on a model of customer relationship management via the internet23 cited
    • 2003Explaining Alternative Behaviors of Online Consumers: An Integration of the Technology Acceptance Model to Preferential Decision7 cited
    • 2001Factors Influencing Customers' Use of Electronic Commerce in Stock Trading: An Empirical Study in Korea6 cited
    • 2020Decision Making and Behavior0 cited