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A Consumer-oriented Framework of Brand Equity and Loyalty
1 references·16 citing·44 second hop
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References

  • 1997Building Strong Brands799 cited

Cited by

  • 2004The role of communication and trust in explaining customer loyalty604 cited
  • 2004The importance of brand equity to customer loyalty426 cited
  • 2007Attendee-based brand equity201 cited
  • 2011Corporate image, loyalty, and commitment in the consumer travel industry166 cited
  • 2002The impact of loyalty with e‐CRM software and e‐services103 cited
  • 2013An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry88 cited
  • 2012The dimensionality of fashion‐brand experience76 cited
  • 2002Technology Readiness in the E-Insurance Industry: An Exploratory Investigation and Development of an Agent Technology E-Consumption Model70 cited
  • 2014Customer Expectation, Satisfaction and Loyalty Relationship in Turkish Airline Industry65 cited
  • 2021Predicting airline passengers’ loyalty using artificial neural network theory48 cited
  • 2017The effects of uppercase and lowercase wordmarks on brand perceptions46 cited
  • 2011The Impact of Distribution Intensity on Brand Preference and Brand Loyalty36 cited
  • 2011O valor da marca: conceitos, abordagens e estudos no Brasil32 cited

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2021
Measuring a multidimensional green brand equity: a tool for entrepreneurship development
31 cited
  • 2011A study on the relationship between the brand image and customer satisfaction in the catering businesses31 cited
  • 2021Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty30 cited