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Corporate Image and Reputation as Drivers of Customer Loyalty · Study

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ArticleCorporate Image and Reputation as Drivers of Customer Loyalty

Patricia Martínez2016

OA

Articlegreen2016

Corporate Image and Reputation as Drivers of Customer Loyalty

Patricia Martínez · Ignacio Rodríguez Rodríguez

89 citations·0/0 files stored·Corporate Reputation Review

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Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1980Significance tests and goodness of fit in the analysis of covariance structures.1996The Behavioral Consequences of Service Quality 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1994Customer Loyalty: Toward an Integrated Conceptual Framework 2010Satisfaction: a behavioral perspective on the consumer 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1990Zero defections: quality comes to services.

Cited by

2021Antecedents of Customer Loyalty at Telecomm Sector 2019Corporate reputation and retail bank selection: the moderating role of brand image 2021Understanding mediators and moderators of the effect of customer satisfaction on loyalty 2017Does Specific CSR Training for Managers Impact Shareholder Value? Implications for Education in Sustainable Development 2020Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context

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2011Service brand identity: definition, measurement, dimensionality and influence on brand performancethesis · 18 shared references 2018Corporate reputation in management research: a review of the literature and assessment of the conceptarticle · 17 shared references 2017Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Researcharticle · 17 shared references 2015Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chainarticle · 17 shared references 2014Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisisarticle · 15 shared references 2020The role of corporate brand image for B2B relationships of logistics service providers in Chinaarticle · 14 shared references

Details

Year2016

Typearticle

Published2016-04-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations89

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/crr.2016.2

openalex_workW2344925211

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2020Restaurant Employee Service Sabotage and Customer Deviant Behaviors: The Moderating Role of Corporate Reputation

2021Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator

2021The influence of corporate social responsibility on students' emotional appeal in the HEIs : The mediating effect of reputation and corporate image