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Markenbewertung — Bestandsaufnahme und kritische Würdigung
16 references·0 citing·36 second hop
Markenbewertung — Bestandsaufnahme und kritische Würdigung (2002)Markenbewertung — Bestandsaufnahme und kr…Finanzwirtschaft der Unternehmung (2022)Finanzwirtschaft der Unterneh…Finanzwirtschaft der Unternehmung (2012)Finanzwirtschaft der Unterneh…Grundlagen marktorientierter Unternehmensführung im Verkehrsdienstleistungsbereich (2000)Grundlagen marktorientierter …Better Measurement and Management of Brand Value (2000)Better Measurement and Manage…Marktorientierte Markenbewertung (1998)Marktorientierte Markenbewert…Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf (1998)Marketing : Grundlagen markto…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Understanding brand equity for successful brand extension (1995)Understanding brand equity fo…Building Strong Brands (1995)Building Strong BrandsBuilding Brand Identity: A Strategy for Success in a Hostile Marketplace (1995)Building Brand Identity: A St…Wettbewerbsvorteile durch Kernkompetenzen (1994)Wettbewerbsvorteile durch Ker…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…Brand Equity: A Perspective on its Meaning and Measurement (1991)Brand Equity: A Perspective o…Accounting for brands (1989)Accounting for brandsFirm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Motivation and Personality (1997)Co‐branding: brand equity and trial effects (2000)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)The influence of brand equity on consumer responses (2013)Information and Consumer Behavior (1970)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Customer-based brand equity for a destination (2007)Are social media replacing traditional media in terms of brand equity creation? (2012)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Implications of constant risk aversion (1981)Approaches to the Ex-ante Evaluation of Investments into Information Systems (2004)Value Orientation in Process Management (2011)Valuation of IT Investments Using Real Options Theory (2013)Abnutzbarkeit und Nutzungsdauer von Marken Ein Beitrag zur steuerlichen Behandlung von Warenzeichen (1998)Kundenbindung als Element moderner Wettbewerbsstrategien (1999)Grundlagen des Marketing (2012)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Destination image and destination personality: An application of branding theories to tourism places (2006)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Threats to the External Validity of Brand Extension Research (2001)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 1995Understanding brand equity for successful brand extension408 cited
  • 1991Brand Equity: A Perspective on its Meaning and Measurement398 cited
  • 2012Finanzwirtschaft der Unternehmung346 cited
  • 1995Building Brand Identity: A Strategy for Success in a Hostile Marketplace259 cited
  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 2022Finanzwirtschaft der Unternehmung201 cited
  • 1992Die Marke - Kapital des Unternehmens190 cited
  • 1994Wettbewerbsvorteile durch Kernkompetenzen184 cited
  • 2000Better Measurement and Management of Brand Value155 cited
  • 2000Grundlagen marktorientierter Unternehmensführung im Verkehrsdienstleistungsbereich104 cited
  • 1998Marktorientierte Markenbewertung94 cited

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1989
Accounting for brands
86 cited

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